Computer world is full of acronyms. But this one is not ours. It is nearly three months that we are searching for a decent PR company to handle our rapports with the public.
I have not been involved in the talks, but since I heard the first buzz in the company I became sensitive on press releases and other PR jobs. Recently I noticed how Facebook publishes small interesting stories about how users use it in the bad way or how and where their system leaks. This is the most recent one: http://www.latimes.com/business/la-fi-facebook13-2008dec13,0,7506669.story