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Why make an advergame for Hyzonia?

Posted in Architecture, Business, Coding, Development, Internet by Homam Hosseini on August 14, 2009

We have been working on a few cool features of Hyzonia in the past weeks. Hyzonia is a next generation internet ad service. Like traditional ad services Hyzonia receives advertisements from advertisers and distribute them in websites. But the ad materials in Hyzonia are not in the form of traditional banner or text ads. The ads would be placed inside games, in a way that players would interact and engage with the promoted subjects. This kind of games is being called an advergame. I don’t want to dig into the marketing stuff, but it worths mentioning that one interesting feature of Hyzonia is that it makes it easier for advertisers to utilize the power of advergaming, for less, as Hyzonia is providing a rich set of ready-to-use advergames. Using Hyzonia customers do not need to pay big moneys to interactive software companies to make and host an advergame as part of their online campaign.

We already have built a number of  favorite games, but Hyzonia is extensible by nature, meaning that it is easy to create an advergame for Hyzonia or integrate an already built game into it. Like almost every big web business we know, we found it is crucial for Hyzonia to be extensible and customizable. Hence we spent the last few weeks on making final touches on the first version of our APIs, improving security and testing it all by making sample games.

It’s no myth that most succesful indie developers are game makers. If you have some good ideas, you may find your two-week project shining on the top lists in Xbox Live or Apple Store.

In comparison with those programs, in Hyzonia you will start earning from the moment your game is added in the system. It would be based on a revenue sharing model, so as long as your game is attractive for promoters there would be some campaigns active in some instances of your game and a revenue stream for you. On the other hand contrary to Miniclip or Pogo, Hyzonia is not a single game portal, your game eventually will be displayed in our publishers’ websites. Hyzonia is a service that provides the infrastructure needed for this communication among advertisers, publishers, and developers to happen.

Currently in addition of standard Web Service interfaces we are providing .NET libraries that encapsulate all the basic functionalities that an advergame in Hyzonia platform should support. One exciting news is that you don’t need to make everything from scratch using Hyzonia APIs, but the required functionalities of an advergame in Hyzonia have been designed in a way to make it possible to take virtually any game, wrap it inside a shell (we call Island) and have it added in Hyzonia. The .NET libraries that we are shipping as part of the API have all the functionalities needed by this shell.

Because of its service oriented architecture, Hyzonia advergames (Islands) could be anywhere in the internet. But currently we are only activating the games that have been hosted physically in our datacenters, although exactly like a banner ad (hosted let’s say by DoubleClick) they could be displayed on other websites.

Obviously not any game can be converted into an advergame. This is another issue that we are adderssing it in the guidelines that will be released alongside the APIs.

A thousand words: Hyzonia connects developers, advertisers and websites.

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